Month: June 2018

How to combine SOS emails with the ASK Method

Email marketing is not dead and can give your business a huge boost when it comes to getting client interaction, building a community and creating a following around a specific product or service. Andre Chaperon’s Soap Opera Sequence (SOS) emails are known to keep an audience engaged, which is what we want from our email […]

Understanding Persona Analysis and How it can Help your Business

Persona analysis can help to match your company’s solutions or products to the needs of the customer. A persona analysis should contain the details of what makes your client tick and clarifies the target audience for your organisation that will assist with its messaging and influence product design. This persona will help you tailor your […]

The Wait List Strategy: What it can do for Consultants and Agencies

Setting up your own business involves choosing a market, building a client list and sales funnel, and running different forms of marketing among other components, which can be daunting for a first time business owner. This why it can be easier to start out with a coaching, consulting or basic ‘done-for-you’ service, because all you […]