Month: November 2018

How to Get Your Emails Opened and Clicked

A question that many business owners ask at some point is ‘How can we create appealing emails to get people to open them, and click on the link?’ Jeff Walker, creator of the Product Launch Formula and #1 New York Times Bestselling author, shares his tips from his experience on how to make appealing emails. … Read more

Are You Giving Away Too Much?

A lot of people worry about how much content to give away and in giving away too much, lose out on people buying their product. Therefore, the question most business owners ask is “How much value should you be giving away?” According to Jeff Walker, creator of the Product Launch Formula®, if you are asking … Read more

An open book shows a graph and marketing strategies.

Marketing Lessons From an Expert

Before Adele Revella became the CEO of Buyer Persona Institute, she worked in a bank, and spent 5 years in sales. It was after these experiences that she found herself in marketing. Although she now sees herself as a marketer, her time in sales taught her a great deal and changed her perception on sales … Read more

Why Use Buyer Personas?

Your marketing strategy needs to target the right people, therefore it is important to understand the problems people think they will solve by using your product and what influences their decision-making. Qualitative research will identify and give you a detailed description on who your buyers are, i.e a buyer persona. Your personas then form the … Read more

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