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Back to basics: The ASK Method

A marketer’s job is one filled with forecasts, data, spending on testing of products and building a brand image, among many other functions. In spite of all the time and financial resources thrown in, marketers do not always get it right – leaving them with unsuccessful product launches and vast amounts of money down the ... Read more
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Setting up your Ask Method enhanced e-commerce store

If there ever was a perfect time to take a leap into the e-commerce world, this would be it. With social distancing and various lockdowns restricting our movement, businesses that lack an online presence have taken a massive knock. And while the opportunity is huge, in and of itself, layering the Ask Method on top ... Read more
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The Dos and Don’ts of virtual meetings

“These are unprecedented times,” politicians, social commentators and news anchors have said ad nauseum since the turn of the year. The impact of the Coronavirus, the global pandemic that has claimed lives and livelihoods, has demanded that we revisit the way we all interact with each other. Lockdown restrictions require us to socially distance ourselves, ... Read more
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Now is the time to implement the ASK Method online

At a time where more people are using the internet every day, now is the time to implement the ASK Method, a method will help prospective clients cut through the noise to find you. At its simplest level, the ASK Method is “asking an audience” what their challenges are, or what their desired results are. We then ... Read more
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You need to get your business online, now

Having an online presence does not only get your business more exposure. In fact, it has certainly become an essential part of its success. There are tons of benefits of going online, even if you run a traditional brick-and-mortar business. As we become more reliant on living our lives online, now is the best time ... Read more
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Optimize your organic search reach with on-page SEO

SEO, Search Engine Optimization, is an essential digital marketing tool used to get your website to rank organically or naturally on all major search engines like Google, Bing, and Yahoo. It is vital to your business’ online success to ensure your website is optimized for search engines. Since you stand a better chance of having ... Read more
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2020 Digital Marketing Checklist for your Business

If you run your own business, no matter the product, service or size, it’s vital to reach as many new and potential customers as possible. This can often be the most trying part of growing your business. But if you equip yourself with some essential tools, reaching out will be less daunting. These tools will ... Read more
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Could the ASK Method have saved GitLab this embarrassing email?

I just received an insightful email from Sid Sijbrandij of GitLab. We firmly believe GitLab has made the correct decision to pay attention to the needs and concerns of its loyal customer base. It seems like quite an obvious thing to do, i.e. to understand the needs and concerns of their key audience and do ... Read more
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Gamification can increase customer engagement with market research.

What is Gamification?

Simply put, gamification is the use of games to engage a potential client and motivate them to buy your product. These games usually have some kind of goal that ends in a reward. It sounds simple but it is a tool that can either make or break your marketing strategy. Whether or not you have ... Read more
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Hyper respondents provide the best data from a Deep Dive Survey.

What Are “Hyper Respondents” and How Do You Use Them?

For those of you who are familiar with The ASK Method, you would have realized that the most important element of any of the surveys or questionnaires the method uses is the client responses. However, not all data is equal. Some responses are more highly valued because they provide greater information. As the CEO of ... Read more
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A woman jots down a new business plan on a piece of paper

What’s Your Business Plan for 2019?

When the New Year roles in, many people try to implement their new year’s resolutions. As an entrepreneur, you may have set strategic goals for your business this year. Although you may start out with good intentions, you are at risk of falling into old habits, making the same mistakes and not setting the right ... Read more
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How to turn Clients into Raving Fans of Your Business

Instead of being head over heels in love with your own product and service, a business should be in love with its clients. When your clients are your center-focus when making important business and marketing decisions, your clients will become your biggest fans, as they feel valued. When you value your customers, and provide value ... Read more
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Are You Hosting Live Events?

A live event can be a pretty scary concept, especially if you have never hosted one before. For those who have hosted live events before, you are always looking at how to improve your event. When you first start, your live event may be small and simple, but as you continue to host events, your ... Read more
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6 Reasons People Unsubscribe From Your Emails

An opt-in email list is a key asset for growing your business, as subscribers are inviting you to engage them with relevant and interesting content. This ultimately results in an improved customer relationship, more sales, and word-of-mouth growth. Every business, small or big, wants to have a growing, successful mailing list, because it is an ... Read more
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How to Make Your Internet Business a Success

Jeff Walker, creator of the Product Launch Formula and best selling author started his first internet business in the summer of 1996. From humble beginnings, he has gone onto sell tens of millions of dollars of products, and his students and clients have sold hundreds of millions of dollars of their products. Over the years, ... Read more
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4 Mistakes to Avoid when Creating Buyer Personas

A buyer persona is a composite picture of the real people who buy, or might buy, products like the ones you market. This picture is based on what you’ve learned in direct interviews with real buyers. Adele Revella, founder and president of The Buyer Persona Institute, a firm that helps marketers interview buyers for insights ... Read more
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How to Get Your Emails Opened and Clicked

A question that many business owners ask at some point is ‘How can we create appealing emails to get people to open them, and click on the link?’ Jeff Walker, creator of the Product Launch Formula and #1 New York Times Bestselling author, shares his tips from his experience on how to make appealing emails. ... Read more
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Are You Giving Away Too Much?

A lot of people worry about how much content to give away and in giving away too much, lose out on people buying their product. Therefore, the question most business owners ask is “How much value should you be giving away?” According to Jeff Walker, creator of the Product Launch Formula®, if you are asking ... Read more
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An open book shows a graph and marketing strategies.

Marketing Lessons From an Expert

Before Adele Revella became the CEO of Buyer Persona Institute, she worked in a bank, and spent 5 years in sales. It was after these experiences that she found herself in marketing. Although she now sees herself as a marketer, her time in sales taught her a great deal and changed her perception on sales ... Read more
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Why Use Buyer Personas?

Your marketing strategy needs to target the right people, therefore it is important to understand the problems people think they will solve by using your product and what influences their decision-making. Qualitative research will identify and give you a detailed description on who your buyers are, i.e a buyer persona. Your personas then form the ... Read more
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7 Tips to Identify Your Buyer Personas

Have you ever wondered whether your buyer persona was correct and giving you information you can trust? Buyer personas can only do their job of providing insight into your buyers’ decisions and what influences them, if they reveal how buyers think about the buying decision you want to influence. According to Adele Revella, founder and ... Read more
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Keep Calm and Carry On poster

5 Ways to ‘Keep Calm and Carry On’ During Launch Day Fails

Your business is on the precipice of launching a new product or service that the entire team has been working on for months. It is finally ready and everyone is excited to have their hard work released on the world. Having used the ASK Method or Jeff Walker’s Product Launch Formula to set up your ... Read more
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Man studies formulas at a work desk.

The ASK Method Survey Funnel Formula Explained

The Survey Funnel Formula provides six steps you can use to transform your online presence. These six steps are a break down of one of the many ASK Method strategies that Fusion Results can implement in your business, which will put you ahead of your competition and increase sales. 6 Step Survey Funnel Formula 1. ... Read more
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An image of illuminated question marks.

The 4 Biggest Questions You Should Be ASKing About Your Business

If you are new to the ASK Method, and although you have read up about how it works, you may still not be sure if its strategies are right for your business. If you are in doubt, take the time to answer these four questions about your business, and you will soon see that the ... Read more
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A chalk drawing of a question mark on a blackboard.

ASK Method Overview: What’s All The Fuss About?

The basic idea of the ASK Method is very simple. Instead of guessing what your clients want, actually go out and ask them. Asking your clients what they want can be tricky, as clients don’t normally know what they want, or what they are looking for. This is why we implement a series of surveys/ ... Read more
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An example of market research.

How the ASK Method Changes the Way You Do Market Research

Marketing is one of the biggest challenges for any business, as it is so important for your brand to market itself correctly and efficiently to turn a profit. If you are just starting out with your business, you may not have much knowledge or experience on how to go about your market research. However, it ... Read more
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When is the Right Time to Implement the ASK Method?

The beautiful thing about the ASK Method is that anyone can pick it up at any time in the development of their business and be able to implement its practices. Whether you scrap your current marketing strategies or merge your current methods with ASK Method techniques, you are bound to see positive results. Here are ... Read more
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Facebook helps you connect to your clients and strengthen your business relationships.

Target Custom Audiences Through Facebook

The ASK Method tells us to divide our market audience into buckets. Our buckets help us label the different types of people/needs we are appealing to, and helps us to know where and how to place our marketing efforts. This allows us to make unique, personalized content that speaks to the needs of a individual ... Read more
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How to Segment Your Audience

The ASK Method uses segmentation is a few of its various strategies. One of the most important uses of segmentation in the ASK Method is when using the ‘bucket’ system. A bucket is used to describe the category or label you give to each segment or group of your market. Identifying these buckets is crucial ... Read more
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How to Get An Audience for Your Webinar

You have put in all the research, time and effort and you are finally ready to deliver your killer presentation. Everything should go as planned with your presentation as well as all the technical aspects. There is just one thing missing: the audience. How to Full your Imaginary Auditorium After all the work you have ... Read more
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