ASK METHOD INSIGHTS
Could the ASK Method have saved GitLab this embarrassing email?
I just received an insightful email from Sid Sijbrandij of GitLab. We firmly believe GitLab has made the correct decision to pay attention to the needs and concerns of its loyal customer base. It seems like quite an obvious thing to do, i.e. to understand the needs and concerns of their key audience and do […]
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What’s Your Business Plan for 2019?
When the New Year roles in, many people try to implement their new year’s resolutions. As an entrepreneur, you may have set strategic goals for your business this year. Although you may start out with good intentions, you are at risk of falling into old habits, making the same mistakes and not setting the right […]
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How to turn Clients into Raving Fans of Your Business
Instead of being head over heels in love with your own product and service, a business should be in love with its clients. When your clients are your center-focus when making important business and marketing decisions, your clients will become your biggest fans, as they feel valued. When you value your customers, and provide value […]
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Are You Hosting Live Events?
A live event can be a pretty scary concept, especially if you have never hosted one before. For those who have hosted live events before, you are always looking at how to improve your event. When you first start, your live event may be small and simple, but as you continue to host events, your […]
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6 Reasons People Unsubscribe From Your Emails
An opt-in email list is a key asset for growing your business, as subscribers are inviting you to engage them with relevant and interesting content. This ultimately results in an improved customer relationship, more sales, and word-of-mouth growth. Every business, small or big, wants to have a growing, successful mailing list, because it is an […]
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How to Make Your Internet Business a Success
Jeff Walker, creator of the Product Launch Formula and best selling author started his first internet business in the summer of 1996. From humble beginnings, he has gone onto sell tens of millions of dollars of products, and his students and clients have sold hundreds of millions of dollars of their products. Over the years, […]
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4 Mistakes to Avoid when Creating Buyer Personas
A buyer persona is a composite picture of the real people who buy, or might buy, products like the ones you market. This picture is based on what you’ve learned in direct interviews with real buyers. Adele Revella, founder and president of The Buyer Persona Institute, a firm that helps marketers interview buyers for insights […]
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How to Get Your Emails Opened and Clicked
A question that many business owners ask at some point is ‘How can we create appealing emails to get people to open them, and click on the link?’ Jeff Walker, creator of the Product Launch Formula and #1 New York Times Bestselling author, shares his tips from his experience on how to make appealing emails. […]
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Are You Giving Away Too Much?
A lot of people worry about how much content to give away and in giving away too much, lose out on people buying their product. Therefore, the question most business owners ask is “How much value should you be giving away?” According to Jeff Walker, creator of the Product Launch Formula®, if you are asking […]
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