Tag: opt-in

Micro-commitments equal macro-results: The power of the ASK Method for everyday business

Ryan Levesque, creator of the ASK method, became interested in consumer psychology after he studied neuroscience at Brown University. Under the guidance of Dr. Robert Mauer, he became fascinated by the psychology of fear and how asking individuals for personal details can be perceived as a threat. Translating this into consumer psychology would mean that […]