Tactics that Work

Can digital marketing really deliver results?

The key to success in any market is to deliver results that actually meet your clients’ needs and expectations. The challenge is that most of these needs are unknown to businesses, resulting in a ‘guessing game’. You need to find a single message that resonates with your ideal prospect through all Web, Social Media, and … Read more

Remove the marketing guessing game and ASK

No matter whether you are focused on B2C or B2B, as long as you have an audience that can be segmented based on needs, circumstances, demographic or psycho-graphic preferences, you should be using the Ask Method to reach them with the most appropriate message. The Ask Method helps understand exactly what people want to buy … Read more

Setting up your Ask Method enhanced e-commerce store

If there ever was a perfect time to take a leap into the e-commerce world, this would be it. With social distancing and various lockdowns restricting our movement, businesses that lack an online presence have taken a massive knock. And while the opportunity is huge, in and of itself, layering the Ask Method on top … Read more

The Dos and Don’ts of virtual meetings

“These are unprecedented times,” politicians, social commentators and news anchors have said ad nauseum since the turn of the year. The impact of the Coronavirus, the global pandemic that has claimed lives and livelihoods, has demanded that we revisit the way we all interact with each other. Lockdown restrictions require us to socially distance ourselves, … Read more

You need to get your business online, now

Having an online presence does not only get your business more exposure. In fact, it has certainly become an essential part of its success. There are tons of benefits of going online, even if you run a traditional brick-and-mortar business. As we become more reliant on living our lives online, now is the best time … Read more

Optimize your organic search reach with on-page SEO

SEO, Search Engine Optimization, is an essential digital marketing tool used to get your website to rank organically or naturally on all major search engines like Google, Bing, and Yahoo. It is vital to your business’ online success to ensure your website is optimized for search engines. Since you stand a better chance of having … Read more

2020 Digital Marketing Checklist for your Business

If you run your own business, no matter the product, service or size, it’s vital to reach as many new and potential customers as possible. This can often be the most trying part of growing your business. But if you equip yourself with some essential tools, reaching out will be less daunting. These tools will … Read more

Hyper respondents provide the best data from a Deep Dive Survey.

What Are “Hyper Respondents” and How Do You Use Them?

For those of you who are familiar with The ASK Method, you would have realized that the most important element of any of the surveys or questionnaires the method uses is the client responses. However, not all data is equal. Some responses are more highly valued because they provide greater information. As the CEO of … Read more

A woman jots down a new business plan on a piece of paper

What’s Your Business Plan for 2019?

When the New Year roles in, many people try to implement their new year’s resolutions. As an entrepreneur, you may have set strategic goals for your business this year. Although you may start out with good intentions, you are at risk of falling into old habits, making the same mistakes and not setting the right … Read more