Tag: persuasion

Marketing Lessons From an Expert

Marketing Lessons From an Expert An open book shows a graph and marketing strategies.

Before Adele Revella became the CEO of Buyer Persona Institute, she worked in a bank, and spent 5 years in sales. It was after these experiences that she found herself in marketing. Although she now sees herself as a marketer, her time in sales taught her a great deal and changed her perception on sales […]