Category: Education

What’s Your Business Plan for 2019?

What’s Your Business Plan for 2019? A woman jots down a new business plan on a piece of paper

When the New Year roles in, many people try to implement their new year’s resolutions. As an entrepreneur, you may have set strategic goals for your business this year. Although you may start out with good intentions, you are at risk of falling into old habits, making the same mistakes and not setting the right […]

How to turn Clients into Raving Fans of Your Business

How to turn Clients into Raving Fans of Your Business

Instead of being head over heels in love with your own product and service, a business should be in love with its clients. When your clients are your center-focus when making important business and marketing decisions, your clients will become your biggest fans, as they feel valued. When you value your customers, and provide value […]

6 Reasons People Unsubscribe From Your Emails

6 Reasons People Unsubscribe From Your Emails

An opt-in email list is a key asset for growing your business, as subscribers are inviting you to engage them with relevant and interesting content. This ultimately results in an improved customer relationship, more sales, and word-of-mouth growth. Every business, small or big, wants to have a growing, successful mailing list, because it is an […]

How to Make Your Internet Business a Success

How to Make Your Internet Business a Success

Jeff Walker, creator of the Product Launch Formula and best selling author started his first internet business in the summer of 1996. From humble beginnings, he has gone onto sell tens of millions of dollars of products, and his students and clients have sold hundreds of millions of dollars of their products. Over the years, […]

4 Mistakes to Avoid when Creating Buyer Personas

4 Mistakes to Avoid when Creating Buyer Personas

A buyer persona is a composite picture of the real people who buy, or might buy, products like the ones you market. This picture is based on what you’ve learned in direct interviews with real buyers. Adele Revella, founder and president of The Buyer Persona Institute, a firm that helps marketers interview buyers for insights […]

How to Get Your Emails Opened and Clicked

How to Get Your Emails Opened and Clicked

A question that many business owners ask at some point is ‘How can we create appealing emails to get people to open them, and click on the link?’ Jeff Walker, creator of the Product Launch Formula and #1 New York Times Bestselling author, shares his tips from his experience on how to make appealing emails. […]

Marketing Lessons From an Expert

Marketing Lessons From an Expert An open book shows a graph and marketing strategies.

Before Adele Revella became the CEO of Buyer Persona Institute, she worked in a bank, and spent 5 years in sales. It was after these experiences that she found herself in marketing. Although she now sees herself as a marketer, her time in sales taught her a great deal and changed her perception on sales […]

Why Use Buyer Personas?

Why Use Buyer Personas?

Your marketing strategy needs to target the right people, therefore it is important to understand the problems people think they will solve by using your product and what influences their decision-making. Qualitative research will identify and give you a detailed description on who your buyers are, i.e a buyer persona. Your personas then form the […]

7 Tips to Identify Your Buyer Personas

7 Tips to Identify Your Buyer Personas

Have you ever wondered whether your buyer persona was correct and giving you information you can trust? Buyer personas can only do their job of providing insight into your buyers’ decisions and what influences them, if they reveal how buyers think about the buying decision you want to influence. According to Adele Revella, founder and […]

5 Ways to ‘Keep Calm and Carry On’ During Launch Day Fails

5 Ways to ‘Keep Calm and Carry On’ During Launch Day Fails Keep Calm and Carry On poster

Your business is on the precipice of launching a new product or service that the entire team has been working on for months. It is finally ready and everyone is excited to have their hard work released on the world. Having used the ASK Method or Jeff Walker’s Product Launch Formula to set up your […]