Before Adele Revella became the CEO of Buyer Persona Institute, she worked in a bank, and spent 5 years in sales. It was after these experiences that she found herself in marketing. Although she now sees herself as a marketer, her time in sales taught her a great deal and changed her perception on sales … Read more
Have you ever wondered whether your buyer persona was correct and giving you information you can trust? Buyer personas can only do their job of providing insight into your buyers’ decisions and what influences them, if they reveal how buyers think about the buying decision you want to influence. According to Adele Revella, founder and … Read more
The ASK Method uses segmentation is a few of its various strategies. One of the most important uses of segmentation in the ASK Method is when using the ‘bucket’ system. A bucket is used to describe the category or label you give to each segment or group of your market. Identifying these buckets is crucial … Read more
A webinar is a seminar help over the internet. It is normally live and allows you to speak about your product or service to people from all around the world from your home or business. Webinars can revolve around watching a person give a speech, or involve charts, presentations, demonstrations and slide shows. There can … Read more
Some strategies we use in the ASK Method may implement the Product Launch Method. This is a method invented by Jeff Walker and is a formula on how to launch products online. Jeff is a mentor and friend to Ryan Levesque, creator of the ASK Method, and therefore it is no surprise that the Product … Read more
James Wedmore, the creator of Business by Design and Mind your own Business Podcast, has taught entrepreneurs the power of video marketing for almost a decade, in the aim to help businesses make serious cash just by doing what they are good at. Wedmore launched his Business by Design signature program in August 2016, and … Read more