Tag: marketing strategy

What Are “Hyper Respondents” and How Do You Use Them?

What Are “Hyper Respondents” and How Do You Use Them? Hyper respondents provide the best data from a Deep Dive Survey.

For those of you who are familiar with The ASK Method, you would have realized that the most important element of any of the surveys or questionnaires the method uses is the client responses. However, not all data is equal. Some responses are more highly valued because they provide greater information. As the CEO of […]

4 Mistakes to Avoid when Creating Buyer Personas

4 Mistakes to Avoid when Creating Buyer Personas

A buyer persona is a composite picture of the real people who buy, or might buy, products like the ones you market. This picture is based on what you’ve learned in direct interviews with real buyers. Adele Revella, founder and president of The Buyer Persona Institute, a firm that helps marketers interview buyers for insights […]

Marketing Lessons From an Expert

Marketing Lessons From an Expert An open book shows a graph and marketing strategies.

Before Adele Revella became the CEO of Buyer Persona Institute, she worked in a bank, and spent 5 years in sales. It was after these experiences that she found herself in marketing. Although she now sees herself as a marketer, her time in sales taught her a great deal and changed her perception on sales […]

Why Use Buyer Personas?

Why Use Buyer Personas?

Your marketing strategy needs to target the right people, therefore it is important to understand the problems people think they will solve by using your product and what influences their decision-making. Qualitative research will identify and give you a detailed description on who your buyers are, i.e a buyer persona. Your personas then form the […]