marketing

How Facebook is a Great Market Targeting Tool

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We have to face the fact that Facebook is a leading social media platform and a great place for people to connect with you and your business. Most Facebook users check their news feed, as well as various pages, several times a day, making it a great tool to get new customers and keep your … Read more

Understanding Persona Analysis and How it can Help your Business

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Persona analysis can help to match your company’s solutions or products to the needs of the customer. A persona analysis should contain the details of what makes your client tick and clarifies the target audience for your organisation that will assist with its messaging and influence product design. This persona will help you tailor your … Read more