Tag: advice

What’s Your Business Plan for 2019?

What’s Your Business Plan for 2019? A woman jots down a new business plan on a piece of paper

When the New Year roles in, many people try to implement their new year’s resolutions. As an entrepreneur, you may have set strategic goals for your business this year. Although you may start out with good intentions, you are at risk of falling into old habits, making the same mistakes and not setting the right […]

How to Make Your Internet Business a Success

How to Make Your Internet Business a Success

Jeff Walker, creator of the Product Launch Formula and best selling author started his first internet business in the summer of 1996. From humble beginnings, he has gone onto sell tens of millions of dollars of products, and his students and clients have sold hundreds of millions of dollars of their products. Over the years, […]

4 Mistakes to Avoid when Creating Buyer Personas

4 Mistakes to Avoid when Creating Buyer Personas

A buyer persona is a composite picture of the real people who buy, or might buy, products like the ones you market. This picture is based on what you’ve learned in direct interviews with real buyers. Adele Revella, founder and president of The Buyer Persona Institute, a firm that helps marketers interview buyers for insights […]

Why Use Buyer Personas?

Why Use Buyer Personas?

Your marketing strategy needs to target the right people, therefore it is important to understand the problems people think they will solve by using your product and what influences their decision-making. Qualitative research will identify and give you a detailed description on who your buyers are, i.e a buyer persona. Your personas then form the […]

5 Ways to ‘Keep Calm and Carry On’ During Launch Day Fails

5 Ways to ‘Keep Calm and Carry On’ During Launch Day Fails Keep Calm and Carry On poster

Your business is on the precipice of launching a new product or service that the entire team has been working on for months. It is finally ready and everyone is excited to have their hard work released on the world. Having used the ASK Method or Jeff Walker’s Product Launch Formula to set up your […]

The Wait List Strategy: What it can do for Consultants and Agencies

Setting up your own business involves choosing a market, building a client list and sales funnel, and running different forms of marketing among other components, which can be daunting for a first time business owner. This why it can be easier to start out with a coaching, consulting or basic ‘done-for-you’ service, because all you […]