Tag: mistakes

4 Mistakes to Avoid when Creating Buyer Personas

4 Mistakes to Avoid when Creating Buyer Personas

A buyer persona is a composite picture of the real people who buy, or might buy, products like the ones you market. This picture is based on what you’ve learned in direct interviews with real buyers. Adele Revella, founder and president of The Buyer Persona Institute, a firm that helps marketers interview buyers for insights […]