Do you work in the digital marketing field? Are you constantly looking for new ways to get ahead of digital trends and to make a difference in the social and digital spheres for your brand? Are you currently having difficulty breaking through with some of your creative campaigns that you thought would surely perform well? … Read more
If there ever was a perfect time to take a leap into the e-commerce world, this would be it. With social distancing and various lockdowns restricting our movement, businesses that lack an online presence have taken a massive knock. And while the opportunity is huge, in and of itself, layering the Ask Method on top … Read more
“These are unprecedented times,” politicians, social commentators and news anchors have said ad nauseum since the turn of the year. The impact of the Coronavirus, the global pandemic that has claimed lives and livelihoods, has demanded that we revisit the way we all interact with each other. Lockdown restrictions require us to socially distance ourselves, … Read more
Simply put, gamification is the use of games to engage a potential client and motivate them to buy your product. These games usually have some kind of goal that ends in a reward. It sounds simple but it is a tool that can either make or break your marketing strategy. Whether or not you have … Read more
An opt-in email list is a key asset for growing your business, as subscribers are inviting you to engage them with relevant and interesting content. This ultimately results in an improved customer relationship, more sales, and word-of-mouth growth. Every business, small or big, wants to have a growing, successful mailing list, because it is an … Read more
Jeff Walker, creator of the Product Launch Formula and best selling author started his first internet business in the summer of 1996. From humble beginnings, he has gone onto sell tens of millions of dollars of products, and his students and clients have sold hundreds of millions of dollars of their products. Over the years, … Read more
A buyer persona is a composite picture of the real people who buy, or might buy, products like the ones you market. This picture is based on what you’ve learned in direct interviews with real buyers. Adele Revella, founder and president of The Buyer Persona Institute, a firm that helps marketers interview buyers for insights … Read more
A question that many business owners ask at some point is ‘How can we create appealing emails to get people to open them, and click on the link?’ Jeff Walker, creator of the Product Launch Formula and #1 New York Times Bestselling author, shares his tips from his experience on how to make appealing emails. … Read more
Your marketing strategy needs to target the right people, therefore it is important to understand the problems people think they will solve by using your product and what influences their decision-making. Qualitative research will identify and give you a detailed description on who your buyers are, i.e a buyer persona. Your personas then form the … Read more
Have you ever wondered whether your buyer persona was correct and giving you information you can trust? Buyer personas can only do their job of providing insight into your buyers’ decisions and what influences them, if they reveal how buyers think about the buying decision you want to influence. According to Adele Revella, founder and … Read more