A buyer persona is a composite picture of the real people who buy, or might buy, products like the ones you market. This picture is based on what you’ve learned in direct interviews with real buyers. Adele Revella, founder and president of The Buyer Persona Institute, a firm that helps marketers interview buyers for insights … Read more
Your marketing strategy needs to target the right people, therefore it is important to understand the problems people think they will solve by using your product and what influences their decision-making. Qualitative research will identify and give you a detailed description on who your buyers are, i.e a buyer persona. Your personas then form the … Read more
Have you ever wondered whether your buyer persona was correct and giving you information you can trust? Buyer personas can only do their job of providing insight into your buyers’ decisions and what influences them, if they reveal how buyers think about the buying decision you want to influence. According to Adele Revella, founder and … Read more
