The ASK Method uses a variety of surveys and quizzes to obtain information from its target audience. This information is then put to use in many different ways to positively engage with potential customers through content that appeals to their specific wants, and essentially converts interest into sales. One of the most used surveys you … Read more
When marketing a product or service, a business owner needs to have a client avatar in mind, the perfect prospect that can help you understand your customers buying decisions and the influences that help decide them. Ryan Levesque, creator and author of the ASK Method, has been met with resistance in the past when he … Read more
Ryan Levesque, creator of the ASK method, became interested in consumer psychology after he studied neuroscience at Brown University. Under the guidance of Dr. Robert Mauer, he became fascinated by the psychology of fear and how asking individuals for personal details can be perceived as a threat. Translating this into consumer psychology would mean that … Read more