research

7 Tips to Identify Your Buyer Personas

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Have you ever wondered whether your buyer persona was correct and giving you information you can trust? Buyer personas can only do their job of providing insight into your buyers’ decisions and what influences them, if they reveal how buyers think about the buying decision you want to influence. According to Adele Revella, founder and … Read more

Better questions = more sales – the power of getting to know your avatar in a personal way

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When marketing a product or service, a business owner needs to have a client avatar in mind, the perfect prospect that can help you understand your customers buying decisions and the influences that help decide them. Ryan Levesque, creator and author of the ASK Method, has been met with resistance in the past when he … Read more