Our latest articles.

Back to basics: The ASK Method

A marketer’s job is one filled with forecasts, data, spending on testing of products and building a brand image, among many other functions. In spite of all the time and financial resources thrown in, marketers do not always get it right – leaving them with unsuccessful product launches and vast amounts of money down the … Read more

Setting up your Ask Method enhanced e-commerce store

If there ever was a perfect time to take a leap into the e-commerce world, this would be it. With social distancing and various lockdowns restricting our movement, businesses that lack an online presence have taken a massive knock. And while the opportunity is huge, in and of itself, layering the Ask Method on top … Read more

The Dos and Don’ts of virtual meetings

“These are unprecedented times,” politicians, social commentators and news anchors have said ad nauseum since the turn of the year. The impact of the Coronavirus, the global pandemic that has claimed lives and livelihoods, has demanded that we revisit the way we all interact with each other. Lockdown restrictions require us to socially distance ourselves, … Read more

Now is the time to implement the ASK Method online

At a time where more people are using the internet every day, now is the time to implement the ASK Method, a method will help prospective clients cut through the noise to find you. At its simplest level, the ASK Method is “asking an audience” what their challenges are, or what their desired results are. We then … Read more

You need to get your business online, now

Having an online presence does not only get your business more exposure. In fact, it has certainly become an essential part of its success. There are tons of benefits of going online, even if you run a traditional brick-and-mortar business. As we become more reliant on living our lives online, now is the best time … Read more

Optimize your organic search reach with on-page SEO

SEO, Search Engine Optimization, is an essential digital marketing tool used to get your website to rank organically or naturally on all major search engines like Google, Bing, and Yahoo. It is vital to your business’ online success to ensure your website is optimized for search engines. Since you stand a better chance of having … Read more

2020 Digital Marketing Checklist for your Business

If you run your own business, no matter the product, service or size, it’s vital to reach as many new and potential customers as possible. This can often be the most trying part of growing your business. But if you equip yourself with some essential tools, reaching out will be less daunting. These tools will … Read more

Hyper respondents provide the best data from a Deep Dive Survey.

What Are “Hyper Respondents” and How Do You Use Them?

For those of you who are familiar with The ASK Method, you would have realized that the most important element of any of the surveys or questionnaires the method uses is the client responses. However, not all data is equal. Some responses are more highly valued because they provide greater information. As the CEO of … Read more