Our latest articles.

Can digital marketing really deliver results?

The key to success in any market is to deliver results that actually meet your clients’ needs and expectations. The challenge is that most of these needs are unknown to businesses, resulting in a ‘guessing game’. You need to find a single message that resonates with your ideal prospect through all Web, Social Media, and … Read more

Remove the marketing guessing game and ASK

No matter whether you are focused on B2C or B2B, as long as you have an audience that can be segmented based on needs, circumstances, demographic or psycho-graphic preferences, you should be using the Ask Method to reach them with the most appropriate message. The Ask Method helps understand exactly what people want to buy … Read more

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How we help guide your Ask Methodology

On the most fundamental level, the Ask Method can be seen as a quiz and a funnel put together. The greatest aspect that goes to the heart of the Ask method is segmentation. Your segmentation process clearly places your audience, buyers, products or services, into different segments. Prospects are uniquely paired up to the exact … Read more

An alternate marketing reality

Do you work in the digital marketing field? Are you constantly looking for new ways to get ahead of digital trends and to make a difference in the social and digital spheres for your brand? Are you currently having difficulty breaking through with some of your creative campaigns that you thought would surely perform well? … Read more

Back to basics: The ASK Method

A marketer’s job is one filled with forecasts, data, spending on testing of products and building a brand image, among many other functions. In spite of all the time and financial resources thrown in, marketers do not always get it right – leaving them with unsuccessful product launches and vast amounts of money down the … Read more

Setting up your Ask Method enhanced e-commerce store

If there ever was a perfect time to take a leap into the e-commerce world, this would be it. With social distancing and various lockdowns restricting our movement, businesses that lack an online presence have taken a massive knock. And while the opportunity is huge, in and of itself, layering the Ask Method on top … Read more

The Dos and Don’ts of virtual meetings

“These are unprecedented times,” politicians, social commentators and news anchors have said ad nauseum since the turn of the year. The impact of the Coronavirus, the global pandemic that has claimed lives and livelihoods, has demanded that we revisit the way we all interact with each other. Lockdown restrictions require us to socially distance ourselves, … Read more

Now is the time to implement the ASK Method online

At a time where more people are using the internet every day, now is the time to implement the ASK Method, a method will help prospective clients cut through the noise to find you. At its simplest level, the ASK Method is “asking an audience” what their challenges are, or what their desired results are. We then … Read more

You need to get your business online, now

Having an online presence does not only get your business more exposure. In fact, it has certainly become an essential part of its success. There are tons of benefits of going online, even if you run a traditional brick-and-mortar business. As we become more reliant on living our lives online, now is the best time … Read more

Optimize your organic search reach with on-page SEO

SEO, Search Engine Optimization, is an essential digital marketing tool used to get your website to rank organically or naturally on all major search engines like Google, Bing, and Yahoo. It is vital to your business’ online success to ensure your website is optimized for search engines. Since you stand a better chance of having … Read more