The ASK Method

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Back to basics: The ASK Method

A marketer’s job is one filled with forecasts, data, spending on testing of products and building a brand image, among many other functions. In spite of all the time and financial resources thrown in, marketers do not always get it right – leaving them with unsuccessful product launches and vast amounts of money down the … Read more

Hyper respondents provide the best data from a Deep Dive Survey.

What Are “Hyper Respondents” and How Do You Use Them?

For those of you who are familiar with The ASK Method, you would have realized that the most important element of any of the surveys or questionnaires the method uses is the client responses. However, not all data is equal. Some responses are more highly valued because they provide greater information. As the CEO of … Read more