The ASK Method

Back to basics: The ASK Method

A marketer’s job is one filled with forecasts, data, spending on testing of products and building a brand image, among many other functions. In spite of all the time and financial resources thrown in, marketers do not always get it right – leaving them with unsuccessful product launches and vast amounts of money down the … Read more

What is Gamification?

Gamification can increase customer engagement with market research.

Simply put, gamification is the use of games to engage a potential client and motivate them to buy your product. These games usually have some kind of goal that ends in a reward. It sounds simple but it is a tool that can either make or break your marketing strategy. Whether or not you have … Read more

What Are “Hyper Respondents” and How Do You Use Them?

Hyper respondents provide the best data from a Deep Dive Survey.

For those of you who are familiar with The ASK Method, you would have realized that the most important element of any of the surveys or questionnaires the method uses is the client responses. However, not all data is equal. Some responses are more highly valued because they provide greater information. As the CEO of … Read more