Instead of being head over heels in love with your own product and service, a business should be in love with its clients. When your clients are your center-focus when making important business and marketing decisions, your clients will become your biggest fans, as they feel valued. When you value your customers, and provide value … Read more
The basic idea of the ASK Method is very simple. Instead of guessing what your clients want, actually go out and ask them. Asking your clients what they want can be tricky, as clients don’t normally know what they want, or what they are looking for. This is why we implement a series of surveys/ … Read more
The ASK Method tells us to divide our market audience into buckets. Our buckets help us label the different types of people/needs we are appealing to, and helps us to know where and how to place our marketing efforts. This allows us to make unique, personalized content that speaks to the needs of a individual … Read more
Persona analysis can help to match your company’s solutions or products to the needs of the customer. A persona analysis should contain the details of what makes your client tick and clarifies the target audience for your organisation that will assist with its messaging and influence product design. This persona will help you tailor your … Read more