target audience

Why Use Buyer Personas?

Your marketing strategy needs to target the right people, therefore it is important to understand the problems people think they will solve by using your product and what influences their decision-making. Qualitative research will identify and give you a detailed description on who your buyers are, i.e a buyer persona. Your personas then form the … Read more

How the ASK Method Changes the Way You Do Market Research

An example of market research.

Marketing is one of the biggest challenges for any business, as it is so important for your brand to market itself correctly and efficiently to turn a profit. If you are just starting out with your business, you may not have much knowledge or experience on how to go about your market research. However, it … Read more

How to Get An Audience for Your Webinar

You have put in all the research, time and effort and you are finally ready to deliver your killer presentation. Everything should go as planned with your presentation as well as all the technical aspects. There is just one thing missing: the audience. How to Full your Imaginary Auditorium After all the work you have … Read more