If you are new to the ASK Method, and although you have read up about how it works, you may still not be sure if its strategies are right for your business. If you are in doubt, take the time to answer these four questions about your business, and you will soon see that the … Read more
If you have started on a ASK Method journey, you are bound to use a Deep Dive Survey, which was also designed by Ryan Levesque. The goal of the survey is to ask your audience a few questions that give you the most valuable information and that your audience will answer. From your audience’s answers, … Read more
Persona analysis can help to match your company’s solutions or products to the needs of the customer. A persona analysis should contain the details of what makes your client tick and clarifies the target audience for your organisation that will assist with its messaging and influence product design. This persona will help you tailor your … Read more
When marketing a product or service, a business owner needs to have a client avatar in mind, the perfect prospect that can help you understand your customers buying decisions and the influences that help decide them. Ryan Levesque, creator and author of the ASK Method, has been met with resistance in the past when he … Read more
Ryan Levesque, creator of the ASK method, became interested in consumer psychology after he studied neuroscience at Brown University. Under the guidance of Dr. Robert Mauer, he became fascinated by the psychology of fear and how asking individuals for personal details can be perceived as a threat. Translating this into consumer psychology would mean that … Read more