When the New Year roles in, many people try to implement their new year’s resolutions. As an entrepreneur, you may have set strategic goals for your business this year. Although you may start out with good intentions, you are at risk of falling into old habits, making the same mistakes and not setting the right … Read more
Jeff Walker, creator of the Product Launch Formula and best selling author started his first internet business in the summer of 1996. From humble beginnings, he has gone onto sell tens of millions of dollars of products, and his students and clients have sold hundreds of millions of dollars of their products. Over the years, … Read more
A buyer persona is a composite picture of the real people who buy, or might buy, products like the ones you market. This picture is based on what you’ve learned in direct interviews with real buyers. Adele Revella, founder and president of The Buyer Persona Institute, a firm that helps marketers interview buyers for insights … Read more
A lot of people worry about how much content to give away and in giving away too much, lose out on people buying their product. Therefore, the question most business owners ask is “How much value should you be giving away?” According to Jeff Walker, creator of the Product Launch Formula®, if you are asking … Read more
Your marketing strategy needs to target the right people, therefore it is important to understand the problems people think they will solve by using your product and what influences their decision-making. Qualitative research will identify and give you a detailed description on who your buyers are, i.e a buyer persona. Your personas then form the … Read more
Your business is on the precipice of launching a new product or service that the entire team has been working on for months. It is finally ready and everyone is excited to have their hard work released on the world. Having used the ASK Method or Jeff Walker’s Product Launch Formula to set up your … Read more
Preparing for a webinar, whether it is your first ever webinar or a webinar you are creating to introduce a new product, can be a daunting task. You need to ensure that you are able to communicate your ideas clearly and effectively, otherwise your message will get lost, and so will the interest of your … Read more
We have to face the fact that Facebook is a leading social media platform and a great place for people to connect with you and your business. Most Facebook users check their news feed, as well as various pages, several times a day, making it a great tool to get new customers and keep your … Read more
If you have started on a ASK Method journey, you are bound to use a Deep Dive Survey, which was also designed by Ryan Levesque. The goal of the survey is to ask your audience a few questions that give you the most valuable information and that your audience will answer. From your audience’s answers, … Read more
Setting up your own business involves choosing a market, building a client list and sales funnel, and running different forms of marketing among other components, which can be daunting for a first time business owner. This why it can be easier to start out with a coaching, consulting or basic ‘done-for-you’ service, because all you … Read more